Small businesses are losing a ton of money because of their website doesn't work properly. I don't mean working "technologically". I mean your homepage is full of content that doesn't drive customer engagement and is confusing your potential customers.
There is a framework that we want to help you implement to clarify your message, increase customer engagement and grow your business. It's called the Storybrand Framework.
"If you confuse, you'll lose. Noise is the enemy and creating a clear message is the best way to grow your business" - Donald Miller, Storybrand
There are three very significant things your website needs in order to make the impact you're looking for:
1. The Header
The best way to make sure your website is clear and simple is to start with a header that spells out exactly what you offer. This area is the first thing your visitors will see. Make sure it explains, in about two seconds, what you offer.
In addition, add a direct call to action in the top righthand corner of the website. Eye-tracking studies show that this is where our gaze naturally goes when we’re scanning.
*IMPORTANT TO NOTE: You’ll also want to consider the visuals of this section. Studies show that our brains process images about 60,000 times faster than text, so start thinking about the kinds of images you want to use. I recommend images that communicate the transformation you offer. For example, if you’re a business coach, show the business man shaking hands with his co-workers with a smile on his face.
2. The Value Proposition
Customers need to know what problem you solve for them. They’re asking, What’s in this for me? Will I save money or time? Will I reduce risk or frustration? In this next section of your site, make sure to spell out the values you offer and the problems you solve. It's also important to remember that people DO NOT read websites, they scan them. So keep your explanation short. If it's more than 3-4 sentences, you still need to do some refining.
3. The Plan
In the next section, spell out a three or four-point plan that shows customers how to do business with you. Keep it simple, and again, make sure you use illustrations, numbers, or bullets to make it scannable.
At Ascent Marketing Co, we'd be honored to help you clarify your message, increase customer engagement and grow your business.
All it takes is a quick 15-minute discovery call. Let's get started today.